5)Hot marking (Group: manufacturing)
A plastic film with metallic deposits in inserted between a heated die punch and the piece to be decorated.The pattern, machined in relief on the die, is transferred by pressure and heat onto the piece(which may be plastic, for example).This procedure is fast, simple, and economical.Hot marking is often used to obtain 'gold' and 'silver' logos on cosmetic cases or flocked packaging.Gilding(with gold leaf) when done on luxury leather objects is similar to this thechnique.
(materiology by Daniel kula and elodie ternaux p.307)
(new) -better
A dry process used to apply a coating of metal to a plastics substrate, by transferring the metal, usually aluminium, from a metallized foil to the substrate using a heated die. Also known as hot stamping, gold stamping, gold blocking, pro-duet marking, hot-press marking and dry priming. See metallizing.
(Tony Whelan, Polymer Technology Dictionary;1994;page 191)
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