Green Design (Method)
(Old)
A major emphasis is on design for environment (DFE) or green design. This approach anticipates the possible adverse environmental impact of materials, products, and processes, so that it can be taken into account at the earliest stages of design and production. The main objectives are to prevent pollution at the source an to strongly promote recyclying and reuse instead of disposal.(Kalpakjian S., Schmid S.R., Manufacturing Engineering and Technology,5th Edition, page.33)
(New/ better)
Green product development, which addresses environmental issues through product design and innovation as opposed to the traditional end-of-pipe-control approach, is receiving significant attention from customers, industries, and governments around the world.
There is a quality-based model for analyzing the strategic and policy issues concerning the development of products with conflicting traditional and environmental attributes. On the demand side of the problem, using the framework of conjoint analysis to structure the preferences of the ordinary and green customers. On the supply side, applying the theories in optimal product design and market segmentation to analyze the producer's strategic decisions regarding the number of products introduced and their prices and qualities. On the policy side, evaluating the effects of environmental standards on the economic and environmental consequences of green product development.
By jointly considering the interactions among the customers' preferences, the producer's product strategies, and the environmental standards imposed by governments, we present some interesting findings that can be used to manage and regulate the development of green products. Two major findings show that green product development and stricter environmental standards might not necessarily benefit the environment.
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